The missing insights to build
brands that deliver results
Attribution, analytics, brand perception, and budget planning in a platform built for marketing teams.
Panorama
See how much impact
came from branding
Uncover what traditional attribution models miss and understand how much revenue each channel generated. It's the proof you've always sought, presented in a way that's easy to understand and report.
Details
Understand how each channel
performs over time
With Purple Metrics, you can attribute the impact of multiple channels on results and understand complex relationships, such as the impact of influencers on YouTube views and indirect sales, for example.
Allocation
Maximize conversions
considering the impact of branding on results
Use our investment copilot to map out opportunities to maximize conversions with a model that considers branding actions and their impact on results.
Purple Metrics in the Press
Open Demo
Want to take a sneak peek
at Purple Metrics?
The Open Demo is a biweekly event for those who want to take a look at the product without the commitment of speaking with sales. It’s a group product demo with space for comments, feedback, and questions.
Contact Sales
We are in closed Beta, which means we are gradually onboarding a limited number of brands.
If you believe Purple Metrics is right for you or still have some questions, fill out the form below to speak with our sales team. However, if you just want to take a look at what we’re developing, join the Open Demo.
Oops, were you looking for the old product?
Purple Metrics is now a data science software for branding.
If you were looking for the research product click here to better understand our current scenario.
Purple Metrics is the data science software for branding designed for marketing teams to understand the impact of brand actions on business results.
Using proprietary statistical modeling, Purple Metrics analyzes your brand's data history to attribute results to each marketing effort, such as the impact of brand campaigns on conversion numbers.
The tool also features brand analytics visualization, forecasting, and budget optimization, contributing to more informed decisions.
