The missing insights to build
brands that deliver results
Attribution, analytics and budget planning in a platform built for marketing teams
Panorama
See how much impact
came from branding
Uncover what traditional attribution models miss and understand how much revenue each channel generated. It's the proof you've always sought, presented in a way that's easy to understand and report.
Details
Understand how each channel
performs over time
With Purple Metrics, you can attribute the impact of multiple channels on results and understand complex relationships, such as the impact of influencers on YouTube views and indirect sales, for example.
Allocation
Maximize conversions
considering the impact of branding on results
Use nosso copiloto de investimentos para mapear as oportunidades de maximizar conversões em um modelo que considera as ações de branding e seus efeitos no resultado.
Purple Metrics in the Press
Open Demo
Want to take a sneak peek
at Purple Metrics?
The Open Demo is a biweekly event for those who want to take a look at the product without the commitment of speaking with sales. It’s a group product demo with space for comments, feedback, and questions.
Contact Sales
We are in closed Beta, which means we are gradually onboarding a limited number of brands.
If you believe Purple Metrics is right for you or still have some questions, fill out the form below to speak with our sales team. However, if you just want to take a look at what we’re developing, join the Open Demo.
Oops, were you looking for the old product?
Purple Metrics is now a data science software for branding.
If you were looking for the research product click here to better understand our current scenario.
Purple Metrics is the data science software for understanding the impact of branding on business results.
The platform centralizes and analyzes data from marketing actions—such as OOH, paid media, organic channels, PR, and influencers—attributes the impact of each action on results and forecasts future outcomes.
With these insights, Purple Metrics becomes a copilot for marketing management, guiding the optimization of the brand's strategy and budget.
The missing insights to build brands that drive results.
