Purple Metrics é o software de ciência de dados para branding, feito para times de marketing entenderem o impacto das ações de marca nos resultados de negócio.

Using proprietary statistical modeling, Purple Metrics analyzes your brand's data history to attribute results to each marketing effort, such as the impact of brand campaigns on conversion numbers.

The tool also features brand analytics visualization, forecasting, and budget optimization, contributing to more informed decisions.