All your marketing efforts, tracked in one model
We created a Bayesian network model that calculates the impact of all your marketing initiatives on business results.
Indirect effects
Track what leads to conversion, even without a direct link
Customized conversion
Measure the conversions that matter to your marketing
Lasting effects
See what keeps driving results weeks after your actions go live
Right investment balance
Invest in what drives real results, not just clicks
Want to learn more about Purple Metrics?
Purple Metrics is the marketing mix modeling software specialized in measuring the impact of branding investments. We centralize all your marketing data - from brand campaigns to performance channels - and use AI-powered statistical modeling to analyze each channel's effect on results, without relying on clicks.
Our platform identifies indirect effects on conversions, like how creator content drives brand searches, and measures how long each marketing action takes to generate results. With more accurate attribution, we predict future outcomes more precisely and suggest budget optimizations to help your team reach and exceed its goals.