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Your best mix is yet to be found

Your best mix is yet to be found

Your best mix is yet to be found

Purple Metrics is the Marketing Mix Modeling software specialized in measuring the impact of branding investments.

Talk with sales

Conversion Breakdown

Investment Impact

Optimized Media Mix

Incremental Conversion Forecast

Trusted by teams that test, measure, and grow

Trusted by teams that test, measure, and grow

Branding and Performance, now together

We built a Bayesian Network model that understands the impact of all your marketing initiatives on business results.
Full-Funnel Visibility
Visão full funnel
Measure the impact of top and mid funnel investments, such as branding, offline campaigns, and everything that doesn't drive a direct click
Impact Over Time
Plan campaigns and experiments based on real time return windows.
Efficient Budget Allocation
Our algorithm suggests the optimal investment mix to drive more incremental growth for your brand.
Frequent Updates
Update your model whenever you need and track changes and insights at the speed of your marketing team.

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A continuous cycle of measurement and growth

A continuous cycle of measurement and growth

Purple transforms measurement into a discovery loop that helps marketing teams test, learn, and find new growth levers.

Purple transforms measurement into a discovery loop that helps marketing teams test, learn, and find new growth levers.

Evolve my growth loop

What you can do with Purple Metrics

Identify opportunities to drive better results

Calculate your true ROI and CAC

Identify opportunities to drive better results

Simulate investment scenarios

"With Purple Metrics, we can clearly see the impact of brand activations on business results."

Luiz Benicio Rosa

Chief Revenue Officer na Buser

What you can do with Purple Metrics

Identify opportunities to drive better results

Calculate your true ROI and CAC

Identify opportunities to drive better results

Simulate investment scenarios

"With Purple Metrics, we can clearly see the impact of brand activations on business results."

Luiz Benicio Rosa

Chief Revenue Officer na Buser

What you can do with Purple Metrics

Identify opportunities to drive better results

Calculate your true ROI and CAC

Identify opportunities to drive better results

Simulate investment scenarios

"With Purple Metrics, we can clearly see the impact of brand activations on business results."

Luiz Benicio Rosa

Chief Revenue Officer na Buser

The missing piece of your measurement stack

The missing piece of your measurement stack

Leading teams triangulate measurement approaches to minimize uncertainty and drive smarter marketing decisions.

Leading teams triangulate measurement approaches to minimize uncertainty and drive smarter marketing decisions.

Complete my stack

Proprietary MMM built to reflect your marketing strategy

Made for teams that values methodology, flexibility and speed
Proprietary Bayesian Time Series Modeling
Includes non-paid initiatives, such as organic social
From onboarding to first insight in days, not months
Fast and frequent updates
Time lags driven by your data, not assumptions
Proprietary Bayesian Time Series Modeling
Includes non-paid initiatives, such as organic social
From onboarding to first insight in days, not months
Fast and frequent updates
Time lags driven by your data, not assumptions

Meet the science powering our software

A community for leaders who care about marketing effectiveness

A space to laugh, trade insights, compare notes, and dive into rigorous research, sharing what failed so we can raise the bar for marketing, together.

Join the room

Ready to explore Purple Metrics?

Tell us a bit about your brand, and our sales team will reach out to you

*Purple Metrics will use your information to contact you regarding the offer of our marketing attribution software.

For more details on how your personal data will be processed, please see our Privacy Policy

*Purple Metrics will use your information to contact you regarding the offer of our marketing attribution software.

For more details on how your personal data will be processed, please see our Privacy Policy

*Purple Metrics will use your information to contact you regarding the offer of our marketing attribution software.

For more details on how your personal data will be processed, please see our Privacy Policy

Insights, benchmarks, and expert-curated marketing content

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Podcasts

Community

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Company

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Social